WHO WE ARE
We Are Your Behaviour Change Partners.
Behaviour Impact Group Ltd. (BIG Ltd) is West Africa’s behavioural systems consulting firm, operating at the intersection of Health, Safe and Environment (HSE), Human Resources (HR), and Operations to support high-risk industries.
We specialize in Behavioural Safety (BBS), Performance Optimization, and Strategic Talent Retention.
Based in Ghana and operating across West Africa, we are dedicated to solving today’s organizations’ most persistent challenges: unsafe practices, performance gaps, and turnover.
Grounded in Organizational Behavour Management, BIG Ltd was founded on a single premise: Most organizational problems are not ‘people problems’; they are ‘system problems’.
We exist to help forward-thinking leaders in Mining, Manufacturing, Oil & Gas, and Government agencies move beyond compliance, generic training, and annual surveys to build cultures of high performance, sustainable employee-owned safety, and strategic talent retention.
INDUSTRIES WE SERVE
We support organizations across diverse industries to improve safety, performance, and workplace behavior.
SERVICES
Our Services
Behaviour-Based Safety (BBS) Design & Accreditation Readiness
Most organizations have safety procedures, training, and rules in place, yet incidents and unsafe behaviours continue to occur. We help organizations go beyond compliance by focusing on how work is actually done on the ground.
Our Behaviour-Based Safety approach identifies critical behaviours, examines the systems that influence them, and supports employees and leaders to take shared ownership for safety—resulting in fewer incidents and stronger safety culture.
Performance Improvement
When performance challenges arise, training is often the first solution considered. In many cases, the real issues lie within systems, processes, or unclear expectations.
We work with organizations to diagnose what is truly driving performance gaps and design targeted interventions that improve productivity, accountability, and operational effectiveness in a sustainable way.
Talent Retention & Engagement
Employee turnover and disengagement are rarely caused by a lack of motivation alone. They are often the result of work environments that unintentionally discourage performance and commitment.
We help organizations uncover the behavioural and environmental factors behind disengagement and turnover, and redesign work systems that support retention, engagement, and long-term contribution.
Applied Behavioural Skills Training
Culture change does not happen because people are told to think or act differently. It happens when leadership behaviours, systems, and consequences are aligned.
We support leaders to shape cultures that promote accountability, trust, and consistent performance by embedding behavioural principles into everyday leadership practices.
WHY CHOOSE BIG LTD?
Your Safety Team defines the rules. Your HR Team manages the people. We engineer the behaviour.
We Bridge the Gap between “Knowing” and “Doing”
Most employees know the safety rules, yet accidents still happen. Most managers know retention matters, yet high performers still leave.
BIG Ltd is the missing link. We move beyond standard compliance to solve the human element. We shift your company culture from fear of compliance to the habit of excellence. We don’t just tell you what to change; we give you the scientific tools to make the change stick.
❌ Treating Symptoms First: Start with generic solutions (training, rules, campaigns)
❌ Blaming the Worker: Labels employees as “careless,” “lazy,” or “resistant to change” when errors occur.
❌ Operating in Silos: Treats Safety, Productivity, and Retention as separate, competing problems.
❌ Over-Reliance on Training: Assume more training solves most problems.
❌ Subjective Methods: Rely on annual surveys, generic interviews (too little, too late).
The Conventional Way (Safety & HR)
✅ Diagnosing Root Causes First: Start with Functional Analysis. We use tools and data to determine why the problem is happening before we fix it.
✅ Fixing the System: Analyzes the Environment. We identify the systemic barriers driving the behaviour and redesign the workflow.
✅ Bridging the Gap: Engineer behavioural systems that simultaneously drive safety, performance, and retention.
✅ Matching the Intervention with validated Tools: Deploys proven OBM tools to measure and predict behaviour with precision.
✅ Systems Analysis: Conduct behavioural systems analysis with proven tools to identify the hidden factors driving turnover.
The BIG Way (Behavioural Engineering)
Shaping workplace behaviour is the foundation of lasting safety and performance solutions. Our mission is to help organizations create environments where people make safer choices every day
From Our Blog
Recent News
-
Why Safety Rules and Training Are Not Enough
And What Actually Prevents Incidents Most organizations invest heavily in safety rules, procedures, inductions, and
-
High Performers Are Leaving — And Exit Interviews Aren’t Telling You Why
Many organizations are alarmed by the loss of high-performing employees. Exit interviews are conducted. Engagement
-
When Performance Drops, Training Is Often the Wrong Solution
For many organizations, declining performance triggers a familiar response: schedule more training. New workshops are
