We partner with your HSE, HR and Operations teams to design and implement globally recognized Behaviour-Based Safety programmes. We help you transition from compliance to true frontline ownership, ensuring consistency in safety-critical behaviours.
The Challenge: Moving Beyond Compliance
Most organizations have safety rules, procedures, and equipment in place. While these are essential, they are no longer enough. Many modern safety incidents are driven by at-risk behaviours shaped by subtle systemic and cultural factors that traditional compliance-based approaches cannot address.
Our Approach: Partnership and Ownership, Not Policing
Behaviour Impact Group applies Behaviour-Based Safety (BBS) principles grounded in Applied Behaviour Analysis (ABA) to help organizations move from enforcement to ownership.
We work with organizations to:
- Identify critical safety behaviours that drive incidents
- Remove systemic and environmental barriers to safe work
- Empower employees to actively participate in safety improvement
- Strengthen safe practices through observation, feedback, and positive reinforcement
The result is a shift from policing behaviour to partnering with employees to create shared accountability for safety.
Phase 1: Behavioural Diagnostic & Design Team Formation
We analyse existing safety data, conduct site readiness assessments, and identify cultural, supervisory, and environmental factors influencing behaviour. A representative Steering Committee is established to ensure the programme is employee-owned from the outset.
Phase 2: System Design & Behavioural Pinpointing
In collaboration with the Steering Committee, we define critical safety behaviours, design customised observation tools, and establish feedback protocols focused on the highest-risk activities.
Phase 3: Capability Building & Workforce Engagement
Supervisors, safety leaders, and frontline employees are trained in behavioural observation, peer-to-peer feedback, and positive reinforcement to ensure trust, ownership, and sustainability.
Phase 4: Implementation, Data Utilisation & Barrier Removal
The programme is implemented on-site. Observation data is analysed to identify trends and remove systemic barriers driving unsafe behaviour while strengthening feedback and reinforcement loops.
Phase 5: Sustainability & Accreditation Readiness
We support governance, documentation, and long-term performance tracking and guide organisations through Cambridge Center for Behavioral Studies (CCBS) accreditation requirements.
Behavioural Safety Programme Accreditation – The Gold Standard
Cambridge Center for Behavioral Studies (CCBS)
The Cambridge Center for Behavioral Studies (CCBS) is a globally respected nonprofit organization that accredits best-in-practice Behaviour-Based Safety (BBS) programmes in the world as exemplars for other programmes seeking to improve their safety impact. The Center takes pride in recognizing companies who achieve world-class behavioural safety.
Accreditation evaluates a site’s BBS system against rigorous, science-based standards to verify that safety performance is driven by the effective application of behavioural principles. The accreditation seal tells the world that your workplace meets the high standards of the CCBS.
Key Accreditation Requirements:
–Programme Validity: The programme grounded in behavior analytic principles, utilizing behaviour-based solutions to drive change.
–Demonstrated Effectiveness: The program must show objective, measurable improvements – such as sustained increases in critical safety behaviours and meaningful reductions in injuries or incidents beyond industry norms.
–Sustained Safety Performance: Documented improvements in safety performance maintained consistently over a minimum of three continuous years, demonstrating durability and programme integrity.
Why Accreditation Matters
Accreditation validates the quality, sustainability, and impact of a Behaviour-Based Safety programme beyond initial implementation.
Global Recognition
Accredited organizations are recognized as world-class leaders in behavioural safety, demonstrating measurable and sustained improvement in safety-critical behaviours over time.
Sustainability
Accreditation validates long-term safety performance and the application of behavioural principles, supported by injury reduction over a minimum three-year period.
Team Inspiration & Continuous Improvement
Recognition tiers (from Bronze to Platinum) inspire teams and encourage ongoing system refinement, workforce engagement, and sustained safety excellence beyond initial accreditation.Visit www.behavior.org to learn more.
